King of Retail 2 is a deep retail business simulator where every decision can lead to success or failure. Build a chain of stores and become a true retail legend in a city brimming with competition and opportunity. Sales and Strategy Open your first store, choose your product range, and begin your journey to the top of your business. You'll need to not only sell, but also plan the design, adjust the display, monitor trends, and hire staff. With each new location, the responsibility and complexity grow. Monitor customer needs, adapt to their demands, and experiment with pricing and offerings. Want to stand out? Decorate your store, create a unique atmosphere, and capture the attention of the street. Well-oiled processes and satisfied customers are the key to success. Game features Human Resources Management: Hiring, Training and Motivating Employees. Scalable store system: from one boutique to a retail chain. Flexible interior design and choice of product range. An economic simulation with an emphasis on real market mechanics.